Sustainability Moodboard + Campaign

Ruggable has impressive sustainability practices even though at the time of this design work they weren’t being advertised to customers. I questioned why we couldn’t highlight the fact that our rugs are all made on-site in Los Angeles and Chicago, even if some of our materials are imported. I designed these ads to be educational and transparent, and I didn’t want the copy to make claims that weren’t verifiable. I created this mini-moodboard and style guide to inform the ads we designed while highlighting our environmental work.

Ruggable rebranded after I created the initial style guide so I updated it to reflect the rebrand. Below are old ads I created before the rebrand.